It’s been an interesting journey working in the health and wellness space full time and learning what it takes to launch a supplement brand or any brand for that matter. Everything from product development, to Google ads, to preparing for launch day. I’ve had the privilege to work with Andy Carmody in preparation of his launch of his company, CS2, in the United States. I met Andy back in March when I was in Austin, Texas for the Founders Only Club. What started as a simple peer connection has quickly become a friendship throughout the process. We share the same passion for health and wellness and have both experienced some lows in our own health journeys that push us to become leaders in the space to help others.
CS2 is a sleep supplement company that helps you fall and stay asleep. I’ve been using CS2 for the last two weeks and one of the biggest differences I’ve noticed is that I don’t wake up feeling groggy like I do with melatonin. I dig what Andy is doing because I don’t think we talk enough about getting more rest or sleep. It’s always about the hustle or the grind and that’s great but if we’re not sleeping our best, we can’t perform our best.
When getting to know Andy and CS2, I asked the question I asked everyone, as someone with a small following, how can I provide value for brands? Andy immediately replied with User Generated Content (also known as UGC). User generated content is content created by users that can include reviews, posts, photos, videos, or testimonials related to the product, service, or brand. This content can be used on the creators page or in marketing campaigns created by the brand in Google or Meta ads. We came to an agreement on the partnership and Andy sent over a package for me to test, get my direct feedback, and start making content.
In our scoping call, we discussed putting together three concepts:
- 3 still images for a carousel post on Instagram
- 1 short form video of a testimonial on the product
- 1 short form video of an action ad of using the product with the slogan “Good days start with great nights” so of course I showed mountain running
We went through a couple of iterations of the videos to ensure that the content was aligned with CS2’s brand book to provide the audience with a consistent experience regardless of what platform they were seeing it on.
The partnership with CS2 has been amazing and I’m stoked to watch them grow. One of the graphics I put together when working with brands is the one below:
It’s an infographic that showcases the different elements of my skill set and service offerings to brands as a marketing agency. It’s interesting because I’ve been doing one element one way or another but never put it into a visual until recently. Pretty wild to think but I guess I needed to close the corporate door in order to see this new door open right in front of me.
Now on to the next project!
-O